Meet Maiva: our new digital sidekick

If websites are the shopfront of modern business, then automations are the machinery humming away behind the scenes. Invisible but essential, they keep everything running smoothly (and ideally, without anyone needing to bang on the server in frustration).

At studio ruelle, we’ve always been about more than pretty pixels. Beautiful and impactful branding, clean and structured UX/UI and sharp web development have been our bread and butter from the start. But here’s the thing: the more we worked with clients, the more we realised that a lot of our magic happened in the background. Building automations, connecting systems, setting up AI workflows, and making sure tools actually talked to each other.

That’s why we’ve spun off Maiva: a dedicated team focused entirely on automation, AI, and system integration.

Because not every business needs a full website redesign. Sometimes, what they really need is for their CRM to finally stop arguing with their marketing tools. Or for their customer support to run smoother with an AI-powered assistant. Or simply to stop wasting hours on copy-paste tasks that a smart workflow can do in seconds.

What Maiva Does

• Automation – From repetitive admin tasks to complex workflows, we design processes that run themselves (without ever calling in sick).

• AI Solutions – Practical, human-first AI that supports teams instead of replacing them. From intelligent routing to chatbots to smart content helpers, AI can take on the tedious parts so people can focus on the creative, strategic, and human work they do best.

• System Integration – Making your tools play nicely together, whether it’s your ERP, CRM, Slack, or that obscure software only your finance team understands.

• No-Code & Low-Code Development – Fast, flexible builds using tools like Webflow, Make, Bubble, or n8n. The point: launch faster, scale smarter.

Why AI (and Why Now)?

We don’t believe in fearing AI, we believe in embracing it. When used thoughtfully, AI isn’t here to replace people; it’s here to empower them.

Placed in the right spot, AI becomes the colleague who never gets tired of data entry, who answers routine questions instantly, and who quietly keeps the gears turning in the background. For teams, it means more focus on meaningful work and less time lost in the tedious. For customers, it means faster, smoother, and more personalised experiences.

In short: AI helps everyone win.

Why Maiva?

Because digital isn’t just about looking good, it’s about working smart.

The way we see it, your digital ecosystem should be like a jazz band: every tool doing its part, in sync, without stepping on each other’s toes. With Maiva, we help businesses stop duct-taping solutions together and start building systems that are scalable, reliable, and actually enjoyable to use.

We’ve already done it for years under the studio ruelle umbrella. Now, Maiva takes that expertise to the next level with a laser focus on what we do best: turning messy digital chaos into elegant, automated harmony.

studio ruelle x Maiva

Launching Maiva doesn’t mean we’re changing who we are, it means we’re doubling down. At studio ruelle, we’ll keep building beautiful, future-proof websites and strong brand experiences. At Maiva, we’ll make sure the engines under the hood are fast, smart, and perfectly tuned to your business.

Think of it this way: studio ruelle is where your brand takes shape, and Maiva is where it scales.

Curious if automation could transform your workflows?

Let’s talk. No jargon, no overhyped buzzwords... just practical, smart solutions that save time, reduce friction, and open up new opportunities.