Two brands, one strategic split
When EDFI decided to split its operations into two distinct entities, they needed more than just a visual refresh — they needed a strategic design approach that could carry a shared legacy into two clear futures. Our mission was to craft two unique brand identities and build separate websites that reflect each entity’s purpose, while ensuring they still feel connected. From deep brand work to a custom dual-site infrastructure, we delivered a solution that balances clarity, cohesion, and long-term flexibility.
Team in charge
Design & development
Tom
Project manager
Mehdi
Lead design
Klaudio Milankovic
Lead development
Bojan
Developer
Branding
EDFI came to us with a strategic challenge: split into two separate entities while maintaining a sense of shared purpose and credibility. We created two sibling brands, EDFI and EDFI Management Company, each with its own distinct look and voice, yet clearly part of the same ecosystem. From typography to color systems and iconography, we defined a visual language that allows both brands to stand on their own while speaking the same underlying design language.
Website
We designed and developed two separate websites with a unified backend, making it easy for the EDFI team to manage both platforms efficiently. Each site reflects the individual mission and audience of its brand, with tailored content architecture and unique visual accents. Built in WordPress using a shared, flexible design system, the result is a smart infrastructure that supports distinct brand identities without adding complexity behind the scenes.
EDFI MC event
We did the brand design for EDFI MC event - badges, banners, and even cool motion design! It was a blast putting it all together.
Personal and easy to work with. Strategic and yet very operational with a good overview on priorities. Always on the quest to get better.
Natasa Lakovic
Senior communications specialist
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